Updated: Oct 14, 2020
Study hard! Don’t quit school! Pursue your passion. It will be hard but one day it’ll be worth it — Camira
Hi Camira, Tell us more about yourself.
Camira: I’m a fashion KOL, fashion stylist & designer behind CAMIRA ASRORI. I have an obsession with statement earrings haha.
Tell us more about your label, CAMIRA ASRORI C: CAMIRA ASRORI started off as a resort-wear label but has now evolved into an everyday resort-wear inspired label. I started the brand because I wanted to encourage women to wear colours and prints!
What were some challenges faced building a brand and are there any ethical practices enforced? C: Too many challenges haha! One of the biggest challenges is definitely hiring a core team, finding the right people that lives, breathes and believes in the brand like me.
We work with a family-run factory and all materials, resources and manpower are based in Guangzhou. That minimises our carbon footprint. We participated in the #WHOMADEMYCLOTHES campaign by Fashion Revolution in 2019 to show what goes on behind our clothing.
We use leftover fabrics in the factory to make our samples before we finalise the design so that we do not waste new resources. For our Cruise 19 collection, the whole collection was made from the leftover fabric from one of our design in Cruise 18. We mix and match it with existing plain fabrics we have lying around in the factory.
We try our best to be sustainable but it’s still a journey for us :)