How To Be A Conscious Consumer
Updated: Apr 28
Conscious consumption might sound like an abstract concept at first. But it isn’t hard or tedious, you can think of it as a personal journey that takes into account your changing life seasons and needs.
Conscious consumption is essentially making considered choices in your fashion habits that align with your ever-changing personal goals. Life isn’t static, and our needs change with it. Maybe you’re at a stage where you want to save more, or perhaps you’ve decided you want to be more environmentally conscious. Whatever your goals are, your conscious consumption practices should complement and move you towards these goals.
If you’re not sure where to get started, this article is for you! We break down the steps to conscious consumption and outline some strategies you can try out for yourself. Remember that conscious consumption is personal — always check in with yourself to make sure it’s what benefits you holistically!
1. Set some goals for yourself
Setting personal goals is the first step to conscious consumption so that your fashion habits are aligned with what you want to achieve in life. Do you want to improve your financial capabilities? Become more sustainable? Clear out more space in your house? Set your goals, then you can see more clearly how your fashion consumption should change to meet these goals.
2. Identify what type of shopper you are
Getting to know your shopping habits is key to understanding your patterns. When do you tend to shop the most? What is the nature of your purchases? If you need some extra help, Mind Your Cart developed a quick test to tell you which of the four types of shoppers you are — The Deal Hunter, The Impulsive Shopper, The Anticipative Shopper or The Rational Shopper. Find out which you are and understand more about your “symptoms” to begin setting some goals!
3. Determine whether your purchases are Mindful or Mindless
When you feel the urge to purchase, stay alert and check in with yourself. Do you really need it? Or are you simply acting on a whim? Mindless purchases tend to not have any specific purposes and result in the buyer feeling guilty and remorseful thereafter. However, mindful purchases are ones that take into account personal needs and actually fulfil a need and bring out benefits leaving the buyer satisfied for long term.