Meet the new addition to our Green Circle - Team Mind Your Cart!
Take small steps. It doesn't have to be a huge change. Looking into your wardrobe and feeling grateful for what you own is a good first step to switch your mindset from "I need more" to "I have enough".
Hi, tell us more about Mind Your Cart and introduce the team members!
Team MYC: Mind Your Cart (MYC) is a campaign started by 4 final-year NTU WKWSCI students to promote the conscious consumption of fashion products. We’ve observed that with the e-commerce boom, many Singaporeans — especially friends around our age, and ourselves included— tend to shop mindlessly. What’s more, we’re all too familiar with the feelings of stress and guilt that accompany excessive shopping, which can eat away at us subconsciously. Hence, we wanted to introduce simple habits that would help others become more conscious about the way they spend their time, money, and energy on fashion, guided by our tagline: “check in before you check out”.
Our team consists of Elizabeth, Hannah, Desiree and Samantha.
Elizabeth and Hannah are the creative brains of the team. Responsible for developing the content posts on our Instagram platform (@mindyourcart), they are constantly coming up with new and engaging ways to visually communicate our key messages. When they’re not brainstorming a new post for MYC, Elizabeth can be found going hard at a workout class while Hannah loves unwinding by the beach.
The other half of the team is made up of Desiree and Samantha, who manage Public Relations and Outreach. They are often reaching out to new partners and seeking out interesting collaboration opportunities to further the campaign’s reach. In their free time, Desiree enjoys moving through dance while Samantha loves having Korean food with her friends.
What are some of the challenges faced while building the brand?
Team MYC: While most campaigns on conscious consumption of fashion have had a very strong focus on environmental sustainability, our team wanted to focus on its importance in relation to personal well-being. Since this was relatively new territory, it was a challenge to redefine this term and create awareness on this issue. Most people don’t associate fashion with well-being, but if you are someone who considers it an important part of your life, it is an aspect of your self-identity. We make choices every day in choosing what to wear, how to present ourselves, what to purchase, and these choices impact how we feel. Thus, we wanted to encourage conscious consumption by targeting this intrinsic motivation. Communicating our behaviours in an intrinsic and personal way was initially a challenge while developing the brand.