Rise of Circular Fashion

Updated: Oct 14, 2020



In a society where everything - lattes, housing and education is becoming more expensive, how is clothing becoming less expensive?

It is the awareness for social and environmental detriment of the fast fashion industry that has given rise to a circular economy, or more specifically, circular fashion.


The system in which majority of the fashion industry functions on is a linear one of Take, Make and Waste. With a growing global population comes a demand for clothing further accelerated by fast fashion retail culture. This excessive supply of low-quality seasonal styles encourages a vicious cycle of disposal and acquisition of what is trending for next season. What comes out of this process is land and water scarcity, pollution, habitat loss and labour exploitation that have altogether resulted in irreversible consequences such as death and extinction at its most extreme.


“In a society where everything - lattes, housing and education is becoming more expensive, how is clothing becoming less expensive?” - Tamara Jones, Life in The Slow Lane: Sustainable Fashion 101


GOING CIRCULAR



A circular model is a system where raw materials are fed back to the system when they reach their end of life. It is hardly a band-aid to the damage done but certainly a chance for the fashion industry to redeem itself from the quagmire of fabric dye-contaminated ri